approach: This project focused on creating a more energized cell phone store with a huge technology touchscreen and interactive lifestyle segments. High priority was put on a ‘do-it-yourself’ approach that clearly displayed the phones and accessories while also emphasizing their key customer types. I was in charge of art direction, strategy, creation of the entire graphic system and developing a tone of voice. I also worked with an interior designer who created most of the sketches that were then filled with the graphic system. As this project developed, more attention was put on developing the content and storyboards for the interactive touch points throughout the store. 

timeframe: 3 design phases over 5 months